ICF Brand Manual


With 27,000+ ICF Members, 20,000+ ICF Credential-holders and 120+ Chapters around the world, maintaining the integrity of the ICF brand can be a difficult task. Consistent use of ICF logos, colors, fonts and styles enables ICF to maintain a clear, recognizable and unified brand identity, both within the ICF community and with all of our stakeholder groups. Without your help, ICF would not be able to present a cohesive message. Help us advocate for coaching in one strong, unified voice.

Brand Overview


Advancing the art, science and practice of professional coaching.

vision statement

Coaching is integral to a thriving society and every ICF Member represents the highest quality of professional coaching.

Mission Statement

ICF leads the global advancement of professional coaching.

value proposition

Affiliation with ICF provides credibility, community and opportunities for continuous growth.

Core values

We are committed to reliability, openness, acceptance and congruence and consider all parts of the ICF community mutually accountable to uphold the following values:

1. Integrity

We uphold the highest standards both for the coaching profession and our organization.

2. Excellence

We set and demonstrate standards of excellence for professional coaching quality, qualification and competence.

3. Collaboration

We value the social connection and community building that occurs through collaborative partnership and co-created achievement.

4. Respect

We are inclusive and value the diversity and richness of our global stakeholders. We put people first, without compromising standards, policies and quality.

Download the ICF Global Logo

The ICF global Logo

The ICF Global logo may not be altered in any way.

As a general rule, third parties may not use the International Coach Federation (ICF) logo. There are limited circumstances under which third parties may use the ICF Global logo. The logo must always be used pursuant to the specifications on this page to identify ICF or ICF services. Any use that falls outside of these specifications is strictly prohibited.

Third parties may only use the logo under the following limited circumstances: In advertising, marketing collateral, or a website that references your connection with ICF (e.g., the material states that you are an ICF-accredited coach training program or ICF Member) provided that the area in which the ICF logo is used includes the corporate logo of at least one other company with which you have a similar relationship.

Do not use the ICF Global logo in products, product packaging or other business services for which a formal license is required. The logo may link only to Coachfederation.org. You may not use it to link to other pages on your website or any other websites. The logo may not be used to indicate any kind of endorsement by ICF of a company's product or service; or that any official status for any product or service has been conferred by or is otherwise associated with ICF; or to show any kind of relationship with ICF aside from those permitted above.

The logo may not be displayed as a primary or prominent feature on any non-ICF materials. Companies using the logo pursuant to these guidelines must also display in the primary and more prominent position, their own logo(s), business name, product names, or other branding. The logo may not be imitated or used as a design feature in any manner. The logo may not be used in a manner that would disparage ICF or its products or services. Neither the logo nor the ICF name may be used in any other company name, product name, service name, domain name, website title, publication title, or the like. Non-ICF materials should not mimic any ICF advertising, product packaging or website design.

ICF reserves the right in its sole discretion to terminate or modify permission to display the logo, and may request that third parties modify or delete any use of the logo that, in ICF's sole judgment, does not comply with these guidelines or might otherwise impair ICF's rights to the logo. ICF further reserves the right to object to unfair uses or misuses of its trademarks or other violations of applicable law.

ICF’s name (“International Coach Federation”), acronym (“ICF”) and/or logo may not be used by an individual or organization that isn’t directly affiliated with ICF.

Examples of acceptable use include: 

  • ICF Global Members referring to themselves as such on their coaching business' website
  • An ICF Chapter launching a Facebook group according to the guidelines provided by ICF Global
  • ICF Credential-holders referring to themselves as such in press releases regarding career milestones

Examples of unacceptable use include:

  • Graduates of ICF-accredited coach-training programs calling themselves an "ICF coach"
  • Marketing a webinar with a title such as "How to Become an ICF Coach"
  • Creating a LinkedIn group with a title such as "ICF Coaches' Group"


The logo may be displayed on backgrounds that do not distract from the logo to ensure maximum and proper reproduction of the logo.


The logo is a two-color graphical icon. It may be reproduced in one color (black or white) when necessary.


The logo should have at least .25” of clear space on all sides. 


Minimum size should be .75 inches to maintain readability. Optimal size is at least 1.25 inches wide at 300 dpi for print or 90 pixels wide at 72 dpi for web.


The ICF logo is a two-color graphical icon and should be applied as such whenever possible. The ICF Blue should not be used in percentages in order to achieve greater brand recognition and consistency.


Pantone 072
C 100  M 95  Y 0  K 3
R 48  G 57  B 141
HEX #30398D


Pantone 1375
C 0  M 45  Y 94  K 0
R 227  G 155  B 56
HEX #E39B38

This extended color palette increases the range of colors available to be used on ICF promotional materials. These colors can be used in percentages. Different combinations of colors can dramatically change the tone and appearance of a document, so it is important to consider how they will work together.

NOTE: These are accent colors only and should not overpower the corporate colors.

Light blue

Pantone 2727
C 70  M 47  Y 0  K 0
R 99  G 125  B 188


Pantone 167
C 5  M 77  Y 100  K 15
R 175  G 84  B 40
HEX #AF5428


Pantone 7472 
C 54  M 0  Y 27  K 0
R 143  G 200  B 195


Pantone 377
C 50  M 1  Y 100  K 20 
R 131  G 162  B 64
HEX # 83A240

Light Gray

Pantone 7536
C 11  M 13  Y 30  K 32
R 161  G 155  B 134
HEX #A19B86

Dark Gray

Pantone 425
C 48  M 29  Y 26  K 76
R 55  G 62  B 67
HEX #373E43


Pantone 7499
C 1  M 2  Y 24  K 0
R 250  G 243  B 204


Recommended typefaces for ICF documents, print and web materials are Open Sans and Arial for body copy. Headlines and headings can also be ChaletComprime or Oswald.

Open Sans

Open Sans

Open Sans Italic

Open Sans Bold

Open Sans Bold Italic



Arial Italic

Arial Bold

Arial Bold Italic

Chalet Comprime

Available for purchase. For print only. Use Oswald as an alternative.



Oswald Italic

Oswald Bold

Oswald Bold Italic


Please contact us with questions or concerns.

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